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Distribution Sales Representative

ABB Group

This is a Full-time position in Anaheim, CA posted June 22, 2022.

Sales Specialist, Channel

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

As a Sales Specialist, Channel will be responsible for developing and maintaining productive working relationships with assigned channel partners, at all levels of their organization. Responsibilities include assisting with project quotations, order management, customer training, stock maintenance, and order analysis to position ABB as a preferred vendor.

This position reports to

Sales Manager

Your responsibilities

  • Plan and implement sales strategies to maximize market share and margin with channel partners
  • Create and manage SPA’s for strategic partners and end users
  • Assist channel partners with inventory planning
  • Plan and lead marketing activities with channel partners
  • Develop selling strategies to negotiate and close deals
  • Develop trust with customers to be the first escalation point when they need assistance.
  • Generate cross-selling leads and make it easier to do business with ABB
  • Conduct presentations to create awareness of complete ABB solutions
  • Introduce new products to existing customer base and identify target customers
  • Create strategic account plans for key customers
  • Meet or exceed assigned volume measurements
  • Develop cost effective and creative proposals based on drawings and specifications; provide value engineering suggestions; provide full packages to differentiate from competition
  • Understand market pricing and utilize to successfully close opportunities
  • Provide market feedback, competitive intelligence and hit-rate information to business and sales leadership
  • Track sales leads, wins and losses in Customer Response Management (CRM) system; perform analysis on hit-rate data
  • Create customer marketing programs New Product Introduction (NPI) launch, training to promote ABB products and services
  • Participate in industry and local organizations to build relationships
  • Lead customer trainings on ABB products and tools

Your background

  • Bachelor’s Degree (Engineering/Industrial Distribution preferred) from an accredited university or college with minimum of 2 years of experience in Sales OR a high school diploma / GED with a minimum of 4 years of experience in Sales
  • Experience with complex contact negotiations
  • Demonstrated knowledge of electrical industry and ABB products
  • Strong interpersonal and leadership skills
  • Experience working with contractors & channel partners
  • Strong technical application, take-off, and proposal development skills
  • Customer-focused mindset with proven ability to respond quickly to customer needs
  • Six Sigma or equivalent Quality training preferred
  • Ability to utilize analytical software and sales tools
  • Strong oral, written communication skills and presentation skills
  • Candidates must already have a work authorization that would permit them to work for ABB in the US


  • Retirement plan
  • Life insurance
  • Disability insurance
  • Medical insurance
  • Wellbeing program

More about us

ABB’s Electrification Global Markets organization is responsible for the go-to-market strategy and generating profitable growth for the Electrification Business Area. Our 10,000 strong commercial team represents the portfolio of all Electrification Business Area Divisions in over 100 countries. Our unmatched domain expertise across key industry verticals and channels combined with our truly global footprint makes us able to deliver extraordinary business results, supporting our customers with solutions which address their current needs, whilst considering the future emerging trends such as Urbanization, Digitalization and Shift to Electricity and Sustainable Energy.

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website

Equal Employment Opportunity and Affirmative Action at ABB

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. – 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB’s career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to Resumes and applications will not be accepted in this manner.#LI-Hybrid