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Director of Sales & Customer Development


This is a Full-time position in Anaheim, CA posted April 6, 2021.

This role can be based in either Northern or Southern California.

Possess a deep knowledge of the retailer, the competition and the marketplace. Be deeply connected from Operations, Merchandising, Shopper and Leadership. To be the “go to” person by the retailer’s leadership team for best practices, innovation and engagement. Lead CROSSMARK’s brand with professionalism at all times. To have a bias for growth by driving sales and constantly exploring additional services which drive revenue and margin generating opportunities.


  • Responsible and accountable for all retailer P&L controllable items. To include but not limited to – revenue, payroll, T&E
  • Provides leadership to team members with respect to employee, business, and ethical issues including cultivating positive team and growth environment
  • Deliver growth for CROSSMARK HQ clients at a rate greater than the retailer being serviced by the team
  • Responsible for effectively managing business relations with the retailer serviced by the team
  • Responsible for seeking opportunities for business growth beyond traditional HQ selling services, i.e. demos, retail services, marketing, etc
  • Must have a keen knowledge of Retailer ISE/Fairshare programs calculations/methodology and their financial impact on the team
  • Responsible for consistently evaluating the team’s Customer Managers and providing feedback to enhance performance
  • Responsible for the implementation and execution of client plans to drive maximum value
  • Owns the communication and transfer of knowledge about customer changes and insights to drive understanding across relevant CROSSMARK positions
  • Intelligently analyze, benchmark, interpret data across multiple sources to identify opportunities to promote/sell additional client products. As well as additional CROSSMARK services


  • Leadership and management skills 
  • Results oriented   
  • Problem solving   
  • Interpersonal skills 
  • Optimistic in uncertainty  
  • Professionalism in every way
  • Growth oriented
  • Self-awareness
  • Customer service oriented   


Education: Bachelor’s Degree or relevant experience


Experience: 5 years CPG industry experience with 2 years of headquarter sales experience–preferrably within the grocery channel


Physical Demands: N/A


Specific Skills: Intermediate Microsoft Office skills including Excel with pivot tables, Word, Outlook, PowerPoint


Specialized Knowledge, License, etc: None


Supervisory Responsibilities: Customer Managers


Working Conditions: Office and field environment


Travel Requirements: 20% or less


Language Skills: English is the primary language skill, however, bilingual skills may be required based on business necessity.