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Fresh N’ Lean: Head Of Paid Search (Marketing)

Fresh N' Lean

This is a Full-time position in Anaheim, CA posted January 21, 2022.

Description:About Fresh n’ LeanFresh N Lean (FNL) is one of the top 4 players within the fast-growing Direct to Consumer (“DTC”) market for Ready-to-Eat (“RTE”) prepared meals.

Founded in 2010 by a Forbes 30 Under 30 (2019), Fresh N Lean today generates over $100M of revenue by specializing in healthy, fresh meals made without preservatives, gluten, hormones or added sugar.

As co-CEOs, founder Laureen Asseo and her brother Thomas Asseo are leading a talented team towards a healthy eating revolution.Fresh N Lean is headquartered near Disneyland in Anaheim, CA with more than 500 employees and has grown year-on-year by 100% over the last 5 years.

FNL calibrates its own offering to produce best-in-class quality RTE meals at a price point only slightly ahead of lower-quality, mass market competitors.

The FNL brand leads the competition by focusing on high-quality ingredients, SKU variety and on-trend meal plans all supported by a commitment to manufacturing safety.

With industry-leading manufacturing efficiencies and scalable production capacity, FNL is prepared to continue its impressive growth trajectory.The final piece of scaling such a powerful and distinctive brand is creating a world-class Marketing capability.

To this end, Lee Meyers joined the FNL team in November 2021 as the company’s first Chief Marketing Officer.

After 18 years of CPG brand management experience at Johnson & Johnson, Lee is lookingto aggressively build the talent and capability of FNL’s Marketing organization to help fuel the brand’s next phase of explosive growth.Join our Winning Team as the Head of Paid SearchThe Head of Paid Search will join a growing team of performance marketers who are tasked with growing Fresh n’ Lean’s core customer base.

Paid Search plays a critical role in the customer acquisition efforts of the FNL brand and this individual will be the hands-on leader responsible for planning, implementing and optimizing all paid search efforts to drive FNL customer acquisition.

This role will be based in our Anaheim, CA headquarters and report to the VP of Digital & Performance Marketing.As the Head of Paid Search, you will:Develop, manage, and optimize campaigns across our paid search and display channels.Support the business as an analytical thinker with a data driven approach to paid media.Analyze performance metrics, monitor campaign goals, and develop media plans that align to the strategic goals of Fresh n’ Lean.Use understanding of paid media landscape to make targeting and tactical recommendations to accomplish various marketing goals.Act as strategic thought leader on new and innovative ways to reach out consumers.Understand and manage partnerships with our paid media vendors who will support the internal Paid Media team with set up and optimization on their platforms.To be consider for this role, you will need:Minimum of 4 years hands-on paid search (Google Ads, Bing Ads, etc) experience.Strong experience with direct buying display & retargeting through Google DV360, Google Campaign Manager and other platformsStrong experience in both tools for ad trafficking (Campaign Manager) and Google Marketing PlatformDeep understanding of the latest trends/challenges/capabilities in paid search / paid mediaAbility to communicate results, key insights and recommendations to key stakeholders and senior leadershipSelf-motivated and comfortable working independently with minimal supervision.

Requirements:Classification:ExemptSalary Grade LevelWork Environment:While performing the Head of Paid Search duties, the employee will work in an office setting in a fast-paced environment.Physical Demands:While performing the duties of the job, the employee regularly walks, stands and moves for a long period, use of hands, fingers, talk, and listening to employees each day.Position Type/Expected Hours of Work:This is a full-time position.

Standard days and hours of work are Monday-Friday.Days and hours are subject to change depending on Company needs.Work Authorization/Security Clearance (if applicable)Authorized to work in the USAOther Duties:Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.