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Social Media Producer

Denver Post

This is a Contract position in Anaheim, CA posted May 25, 2022.

The SCNG social media producer is tasked with distributing our journalism off-platform and contributing to the audience engagement mission of the organization. Guided by analytics and industry best-practices, the producer supports the work of the SCNG social media team by producing or iterating on work as assigned by the Audience Engagement Editor. We’re looking for someone to create unique and engaging multi-platform social media plans and execute them for our 11 newspapers across Southern California. The producer will also be tapped to help with breaking news or other live assignments.

Specific duties include:

• Produce and schedule posts for branded accounts under the direction of the Audience Engagement Editor. Amplify shares across multiple sites and platforms as directed.

• Support city and section editors with daily stories as needed, including training and coaching staff on best practices and distribution strategy.

• Look for opportunities to repurpose evergreen content from archives.

• Support breaking news staff as needed by monitoring social media accounts, curating and soliciting permissions as needed.

• Assist editors by looking for opportunities with trending stories and analytics.

• Create compelling images for social media and engagement projects like IE Curious.

Required qualifications:

• Broad knowledge of mainstream and emerging social media platforms and how to use them efficiently. This includes terms of service, tone and community quirks.

• In tune with current pop culture and local/national news events and be able to follow social trends as they develop and react to them quickly.

• Digital photo editing skills, including photoshop or other image editing software.

• Attention to detail, copy editing and writing skills.

• Ability to multitask, switching from project planning and execution to daily tasks or react to breaking news under deadline

Bonus qualifications:

• Knowledge of social media analytics and social media publishing tools such as CrowdTangle and SocialFlow

• Experience covering live events.

• Video skills, even just basic iMovie edits, are a big plus.

• Ability to write in AP style with a personality and sense of humor.

Success metrics:

• Consistent posts and improved use of images and videos on branded accounts

• More use of platforms other than FB and Twitter

• Increased click-through rate from branded FB pages.

• Increased social media referrals

Work Environment:

Remote with the possibility of going back to in-person work

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully preform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear.

Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.