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Sr Manager-Customer Engagement, Strategic Planning & Integration

Parks, Experiences and Products

This is a Full-time position in Anaheim, CA posted March 5, 2022.

Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Parks, Experiences and Products. We lead the strategy and planning of audience-focused, data-driven communications across the offline (TV, radio, out-of-home), digital (display, social, search and streaming) and direct channels (email, direct mail and app push).

We are looking for a Sr Manager-Strategic Planning and Integration to lead the strategic engagement planning for Disneyland Resort. You will report to the Director, CE-Strategic Planning and Integration.

Responsibilities :

  • Lead a dynamic team to achieve both professional and business goals.
  • Lead the development of audience-centric engagement plans across paid and owned channels using the full scope of data-driven marketing capabilities.
  • Be an important strategic advisor for partners to improve and progress marketing efforts to achieve results.
  • Guide strategic use of TWDC audiences (Disney+, Parks) in close partnership with our Audience Management team, leading strategic segmentation and data enrichment efforts maximize campaign performance.
  • Lead the partnership with Publicis (our Agency) and develop media plans for Disneyland Resort.
  • Advocate recommended content distribution strategies to increase channel performance.
  • Lead the integration across agency, activation, analytics, creative and finance partners to develop campaign recommendations across paid and owned channels.
  • Lead cross-channel investment strategy and recommendations that align and are rolled into the Long-Term Plan and Annual Operating Plan processes.
  • Champion and advance consumer engagement strategies that best utilize current and evolving CE capabilities to maximize impact and reach to key audiences.
  • Develop presentations to business leaders, helping highlight campaign / performance wins, insights, and future opportunities (including securing additional paid media investments).
  • Engage and contribute to Diversity and Inclusion plans.

Basic Qualifications :

  • Minimum of 10 years’ experience in omni-channel, media planning (owned and paid), marketing communications.
  • Experience developing strategic, creative marketing plans.
  • Experience as a leader of larger teams.
  • Managed external or agency partners, finding ways to collaborate and promote growth.
  • Grown and developed internal relationships with partners.
  • Presented to leadership, turning complex concepts into executive-friendly stories.
  • A passion for and experience with data-driven and consumer centric marketing and strategies.
  • Bachelor’s degree in advertising, marketing, business administration, or communications, or equivalent work experience.

Required Education :

  • Bachelor’s degree in advertising, marketing, business administration, or communications, or equivalent work experience.

Preferred Education :

  • MBA

Additional Information :
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

YS2022{*},{*} #DPEP_Media, #DPEPFLA, #LI-MR5